A smiling mother and young daughter with My First Book licensed fabric books and backpacks

Strategic
Partnerships

Growing better, together.

Working hand-in-hand with global partners to protect children’s growth through safe, loving, and meaningful learning experiences.

More Than Products,
Real Impact

We believe every child deserves the safest start and the best companionship. Through trusted partnerships, we co-create products and programs that inspire learning, build confidence, and bring joy to families.

  1. 01

    Original Product
    Development

    Designing safe, durable, and high-quality learning products.

  2. 02

    Educational
    Co-creation

    Combine expertise and insights to spark learning and curiosity.

  3. 03

    Brand
    Operations

    Build and grow brands through trusted operations and care.

  4. 04

    Global
    Expansion

    Bring meaningful products to families around the world.

  5. 05

    Quality
    & Safety

    Uphold the highest standards for materials, testing, and safety.

  6. 06

    Family Learning
    Services

    Support families with resources that make everyday learning joyful.

Our Partners

Proud to collaborate with trusted brands and organizations worldwide.

Sam's Club YWCA Toys R Us Walmart Harbour City
7-Eleven Dairy Farm Chung Hsing Bookstore Yoho
CITIC
Bookstore
Chow Tai Fook Charity Foundation Hong Kong Airlines
Wing On 永安 SOGO
HKTV
Eslite

IP Collaborations

Partnering with beloved characters to create joyful learning experiences.

SpongeBob SquarePants

SpongeBob SquarePants

Sanrio License

Sanrio

World of Eric Carle

World of Eric Carle

Pinkfong

Pinkfong

Let’s Grow Better, Together

We’d love to hear from you. Let’s build meaningful partnerships that support children’s growth and family happiness.

Contact Us
The Very Hungry Caterpillar My First Book padded fabric activity book