An official MYFIRSTBOOK China newsroom record published on 25 August 2026 announced the opening of the brand's offline store at Xi'an DT51. The location allows families to see, handle and try the cloth books in person before choosing a title.
A hands-on way to explore cloth books
The original record describes embroidered details, soft fabric, YKK zippers and a range of interactive mechanisms across the collection. In the store, children can turn pages, touch materials and operate individual activities while caregivers compare the books at full scale.
Examples of the hands-on activities highlighted in the source include:
- threading and fastening activities for hand-eye coordination;
- lift-and-find elements for recognising animals, shapes and colours;
- matching removable pieces with their corresponding positions; and
- pretend-care activities designed for shared play.
Learning themes available to try
The Xi'an store presents multiple MYFIRSTBOOK themes intended for different interests and stages of early learning. The source record introduces everyday early-learning books, Busy Farm, Tropical Jungle, Space, Hello Kitty collaboration titles and transportation-themed books as examples from the wider collection.
Across these themes, fabric pages combine stories and familiar scenes with components that children can manipulate. The in-store format gives families an opportunity to observe which subjects and interactions hold a child's attention before making a selection.
Why the physical store matters
The newsroom record positions the DT51 location as a practical trial space rather than a shelf-only retail display. Visitors can compare texture and construction, see how individual mechanisms work and ask staff how a book can be used during guided play.
The opening extends MYFIRSTBOOK's offline presence and gives families in Xi'an a permanent place to explore the collection through direct, hands-on interaction.